Motives of commitment| Motives of social commitment |
| in % | 2006 | 2007 | 2008 | 2009 | 2010 |
| Charitable activities | Not
recorded | Not
recorded | 57 | 58 | 56 |
| Company investments | Not
recorded | Not
recorded | 27 | 23 | 24 |
| Community investments | Not
recorded | Not
recorded | 16 | 19 | 20 |
Basis: time and money spent
We assign the motives of our commitment to criteria based on the model established by the London Benchmarking Group (LBG) and on the Bertelsmann Foundation’s guideline for the social commitment of companies. Projects that primarily aim to make improvements within the community are categorized as community investments. Projects that are mainly intended to have an impact on company-relevant factors such as image or employee acquisition are categorized as company investments. Charitable activities include all other projects that benefit a charitable organization, but cannot be assigned to either of the other two categories due to their limited scope or absence of reliable data.
