Indicators

Key financial figures can be found in our Annual Report.
 

Society

Social commitment
Spending on social commitment
EUR million20062007200820092010
Total expensesNot
recorded
Not
recorded
5,3*6,26,9
Spending on social commitment by region*
in %20062007200820092010
EuropeNot
recorded
Not
recorded
525629
Asia, Africa, Australasia  Not
recorded
Not
recorded
 31 15 37
Latin America Not
recorded
Not
recorded
 13 18 17
North America Not
recorded
Not
recorded
 4 11 17
Focus of social commitment*
in %20062007200820092010
Aid to socially disadvantaged peopleNot
recorded
Not
recorded
413335
Support of education and natural sciences  Not
recorded
Not
recorded
 23 19 21
Support of culture and sports near our sites Not
recorded
Not
recorded
 20 15 14
Disaster aid Not
recorded
Not
recorded
 5 6 3
OtherNot
recorded
Not
recorded
 11 27 27
* excluding lighthouse projects, basis: number of projects


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Motives of commitment
Motives of social commitment
in %20062007200820092010
Charitable activitiesNot
recorded
Not
recorded
575856
Company investments  Not
recorded
Not
recorded
 27 23 24
Community investments Not
recorded
 Not
recorded
 16 19 20
Basis: time and money spent
We assign the motives of our commitment to criteria based on the model established by the London Benchmarking Group (LBG) and on the Bertelsmann Foundation’s guideline for the social commitment of companies. Projects that primarily aim to make improvements within the community are categorized as community investments. Projects that are mainly intended to have an impact on company-relevant factors such as image or employee acquisition are categorized as company investments. Charitable activities include all other projects that benefit a charitable organization, but cannot be assigned to either of the other two categories due to their limited scope or absence of reliable data.

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